Use Frictionless Signup To ⬆️ Form Conversions

Idea: Use Frictionless signup to increase lead velocity & quality by >=20%

Details: This nifty piece of code will:

• Prefill your user's form with rich user data
  
• Ensure the data matches before capturing the full profile
  
• Display social proof based on user role
  
• Enable user scoring & dynamic variations
  

Segment’s open-source Frictionless Signup shortens your signup form with automatically populated fields from Clearbit. You can increase your conversion rates without sacrificing enriched customer data. Clearbit will prefill data on your customers, and Segment will pass that data along to any marketing or analytics tool you want to use. When you know more about your customers, like where they work, what they do, and how big their company is, you can use those extra data points to send more helpful messages.

Source: Segment.com