Use bold, attention-grabbing CTAs to ⬆ conversions

by
DO
Danielle Olivas Fri Aug 25 2017
8.3
ACTIVATION

Idea: Ensure that your CTA buttons stand out by making them bold & colorful, as well as using headers to remind the visitor what they're there for.

Details: As you browse the web every day, you likely stumble across hundreds of buttons asking you to perform an action – whether it’s to subscribe to instant news alerts via email, to sign up for a gym membership TODAY, or to buy that new t-shirt you’ve been waiting for. Call-to-Action buttons (CTAs) are all around us. So, what makes a good CTA that compels visitors to click and pursue? 

Here are a few suggestions that GoSquared has to offer (all examples are attached):

  • Make your Call-to-Action buttons look like buttons - seems obvious, but make sure that you don't just hyperlink the text. Instead, create boxes that have bold fonts and colorful backgrounds.
  • Ensure your CTA button stands out - place your button on a sensible background that doesn't clash and has enough space around it to stand out.
  • Combine a header with a button for clarity - tackle short attention spans by placing a short header above the CTA button that reminds visitors what they're there for.
  • Write copy that encourages action - good CTA buttons usually contain words that encourage action, such as "Start," "Download," or "Request."

Check out the full article for further insight on how to make your CTAs stand out and encourage action.

Source: gosquared.com

Using bold, colorful, & clear CTAs will result in higher conversion rates.
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  • #calltoaction
  • #conversions
  • #clickrates
  • #activation