Target your competitor's customers w/ Facebook ads
by Dani Hart Thu Jun 08 2017
7 Impact
6 Confidence
7 Ease


  • #facebookads
  • #Facebook

About the Idea

Idea: Find qualified leads by abstracting and targeting your competitor's Twitter audience.

Details:  A growth marketer at Salesflare has given us insight into how he's tracking down the competition's customers and targeting them via Facebook, LinkedIn, email, and Twitter.

  1. Extract your competitor's Twitter Friends (two-way follow) using FriendOrFollow
  2. Match Twitter handles to Gmail addresses with FindThatLead
  3. Match remaining Twitter handles to LinkedIn Profiles with FullContact
  4. Auto-visit the LinkedIn profiles and download a CSV of users' personal emails with Dux-Soup
  5. Upload the list of personal addresses as a custom audience in Facebook

Source: blog.salesflare.com

Filed in acquisition