Target Users w/ Life Events using Facebook Ads

Idea Use the ability to target users based on the life event such as"birthday" to deliver a tailored message and creative.

Details: Facebook life events revolve around anniversaries, new relationships, new jobs, and important dates. You can also target the friends of newly engaged, newlywed, recently moved, or upcoming birthdays.

Sources: https://klientboost.com/ppc/facebook-ad-targeting/?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com

http://www.wordstream.com/blog/ws/2015/01/28/facebook-ad-targeting?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com