Idea: Help your audience understand how your product works and increase conversions from your Facebook ads by using a GIF to show your product in action.
Details: New ad formats are always fun to try out and even more fun when they work. And since images are arguably the most important part of your ads, this idea has potential to make a big impact on conversion rates.
For any SaaS product, show a short GIF of your product in motion to increase conversion rates. Attached is an example of this executed by Autopilot. In 15 short seconds, Autopilot's ad features a visual overview of their product.