Idea: Use segmentation to retarget visitors based on the specific URLs they visit.
Details: People visit your site for different reasons. They check out different pages and have different intents than other visitors. Retargeting these visitors all together would be a mistake because the retarget content may not be relevant to some of those visitors, leaving potential customer opportunities behind. This means lower relevancy scores and higher costs for your ads.
Instead, create buyer segments to retarget specific objectives based on the visitor's behavior. These buyer segments are referring to the specific URLs that people visit. Each segment has a different behavior, and they need to be marketed differently.
How to create buyer segments:
Check out the full post to view further details on how you can implement buyer segments and retarget successfully.