Idea: Turn stale subscribers into active users by using The Happy Birthday Hack.
Details: Ever struggle with what to do with your subscribers who fell off the map? Try re-engaging them with one final attempt - The Happy Birthday Hack.
Inspired by The Birthday Paradox, an unintuitive (but statistically accurate) assumption that in a room of just 23 people, two of them are likely to share the same birthday. So, why not apply similar logic to a group of email subscribers?
The theory is that if you email "Happy Birthday" to a large group of inactive subscribers, a considerable amount is likely to have just had a birthday, or have one coming up. Furthermore, in order to target everyone (whether or not it's close to their birthday), you can say "Happy [belated] Birthday" in the subject line and include a message stating that you do special birthday promos and that you're sorry if you missed their big day. Even if it's nowhere near their birthday, the reader may still find humor in the email and re-engage.
The findings of this study concluded a 77% response rate from the projected birthdays during the 3-day span of the message. Be sure to keep the focus on your customer rather than your product. Also, note that this strategy isn't repeatable (you might be able to get away with it once a year).
Source: growhack.com
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