Objective:
Raise the odds of users trying your product without the friction of a credit card but require that information if they show intent to try premium features.
Details:
At LucidChart, they tested requiring credit card information before providing a trial of premium features.
The free version still available without needing it
After 4 months of testing, they saw a significant boost in payments with very little negative impact on engagement. Interestingly, payment quality also increased with this change.
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