Idea: Increase the number of phone calls from your landing page by using a number local to the geographic area of the audience.
Details: As KlientBoost highlights in their 29 Facebook Ad Mistakes post, geographic specificity in ads and on landing pages contribute to better campaign performance. According to Engine Ready, higher conversion rates happen when local numbers are used instead of toll-free 800 numbers.
See attached for specific results.
Use local-specific phone numbers for your ads and landing pages to start improving your click to call rate.