Idea: Try asking questions in your ad copy to make a user visitor curious to learn more about your offer and therefore click.
Details: Attached is an awesome example by HubSpot. What makes this ad so good?
- It asks a question marketers are curious to find out
- It offers to answer the question for free
- It has proof by numbers (check the text on top of the image)
- It shows a clear benefit (Improve your SEO)
- It says you can get a free 30-day trial (another free offer)
If you’re able to apply all these tips to one ad campaign, you’re onto something!