AA
Anuj Adhiya
over 4 years ago
Show Payment Page Only If Trying/Buying Paid Plan

Objective:
Mitigate loss of registrations by only showing the payment page to those trying a paid plan.

Details:
LucidChart segments users during the registration process and only passes the high-quality ones through the payment page. They do this by predominantly displaying their paid levels and then showing a free option below, see here: https://www.lucidchart.com/users/registerLevel.
Users who click on standard levels see a payment page, users clicking on free do not. This has helped them mitigate the registration loss because of a payment page.

Source: GrowthHackers Q&A

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