DH
Dani Hart
about 3 years ago
Delay the sign-up process when user downloads app

Idea: Increase the number of users that sign up for an account after downloading your app by delaying the sign up process.

Details: After identifying that there was a large leak at the top of their funnel, the growth team at Duolingo began brainstorming ideas for how they could stop it. 

Their idea of a fix might sound counterintuitive, but by allowing users to first experience Duolingo without signing up (do a lesson and see the set of skills that you can run through), they increased the sign-up metrics significantly. The team moved the sign-up screen back a few steps, leading to about a 20% increase in DAUs.

Source: firstround.com

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