Idea: Use Facebook Live to show your audience how your product or service works.
Detail: Similar to demos, brands also live stream tutorials, like Sephora did here. They brought in Bronwin Robinson, a renowned stylist to conduct a tutorial where she showed how to use a set of cosmetics to achieve a look popular in the NYFW.
Roping in experts is a great way of showcasing the credibility of the product. For example, Head, the tennis gear brand live streamed a Q&A with Andy Murray. The video garnered over 2 million views.