Idea: Since word-of-mouth and testimonials drive purchasing decisions, use this to your advantage in your Facebook ads.
Details: According to McKinsey, testimonials and word-of-mouth are driving about 20-50% of all purchasing decisions. An article in Econsultancy pointed out that when a website has customer reviews, 63% of visitors are more likely to buy something. We can jump to a quick conclusion that client testimonials bring about a substantial increase in sales.
Attached is an A/B test from ConversionXL blog, proving the magic of testimonials. WikiJob conducted a split test where they added only three testimonials to a test page to compete against their original version. The testimonials said:
Here are the results: Version B, the page with testimonial still surprisingly increased WikiJob’s conversions by an impressive 34%.